5Tips to build your brand

Anthony Moon's Creative Services

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5 tips to help establish your brand

Research shows that 75% of most buisnesses fail due to improper marketing strategies, low ROI's (Return on Investments) unsatisfactory number of sales, and the biggest reason of all disorganization..

Marketing strategies will either make or break your buisness depending on how accurate your marketing research is. At the end of the day 🤔 isnt the main reason entrepreneurs inspire to start a buisness is to make profit? Here's the kicker, how can you make profit with poor sales? Read this carefully. The main reason these buisnesses have low sales is because they focused too much on trying to make a sell instead of focusing on building their brand first! Luckily for you guys you don't have to make the same mistakes because that's where I come in. Here in this blog post you will discover my 5 tips to help build your brand.

⚠️⚠️⚠️ *Disclaimer* This post may include affiliate links from our partners and AMCS does recieves a commission off of anything that is purchased after following the links at no extra charge for you.

Let's get started!!

Brand = The unique identity of your company that helps your customers identify your buisness and or product.

Simply put you should think of your brand as the bridge between your "potential" customer and your product. Your brand should have a personality and bring value. It must be authentic and unique. By focusing on building your brand you are developing a relationship with your customer. This is why alot of buisnesses fail. 🤔 If I don't have a relationship with you and I don't know who you are or what you represent WHY SHOULD I TRUST YOU WITH MY MONEY OR BUY FROM YOU?

Check out this content while you mediate on that question.

https://youtu.be/T9-5bnw24_Q

Here are my 5 tips to help you establish your brand

1.Know your audience and competition. So you finally decided to start branding your business or services. You put all that money, time, and effort into having something decent to present to your potiental customers but once you decided to open your doors NO ONE IS AROUND.... Its OK don't worry, you are not the only one this happens too. Its actually a very common thing. Here's a fun fact just in case your starting to doubt yourself. THERE IS A MARKET FOR EVERYTHING!! Everything is alright. You do not have the wrong service or business, you just haven't been seen by the right people. Here are some tips. Look at who's following your competition, why do people buy from them? What are their interest? What are the most common things they buy? Why do they buy from them and not for you? What are you doing to stand out from the crowd? Soon as you can answer them questions, you are well on your way to having successful sales.

2.Pick out your brand colors. Preferably 2. Your customers needs to be able to identify your brand from your color scheme alone. Be sure that you also research about the meaning of the colors as well. You'd be amazed at how something as simple as a shade or tint of blue could effect a person psychè. Ideally you want to pick colors that make your customers feel their in an upbeat mood. The better your customer feel about your product the higher the potiental for them buy

3.Choose recognizable font style.  When your branding there is almost nothing worse than coming up with some killer text to give your audience the up most value, only for them to not be able to understand anything your saying because of your font choice. I personally recommended using no more than 2 fonts for any occasion. 1 that's absolutely stunning that grab your audience attention. This would be ideal for the title section. The other should be a plain text, easy to ready yet capable of keeping your audience attention.

4.Find your voice. You cannot make sales without communicating with your audience. So what's your voice is it podcast, video, audio, social media, radio, blog post, magazine articles, your local newspaper, email etc. How do you speak to your audience? Most importantly do they understand what your trying to communicate? If no, then hire an influence marketer. A Influence marketer is someone who face or voice already holds weight, and has a large following. Think about it. Whats the best way to bring your brand attention? Having someone with an even larger audience vouche for you. Would Pepsi really be as popular as it is today if people like Brittney Spears, Tiger Woods, & Michael Jackson never shot a commercial?

5.Create your logo. Logo must be visually appealing. It is literally the visual representation of everything your brand represents and is the most important part of branding. This is why. If the first 4 tips are done correctly and coupled with an effective strategy then once you start building up your audience they should have a general idea of everything your brand does, stand for, and value by looking at your logo alone. 🤔 Its no coincedience that every time you see a white check mark with a black background that you immediately think of NIKE... Its no coincendence that your children prefer that $200 pair of Jordans over the more comfortable $40 pair Rebox shoes.. THAT JORDAN LOGO MEANS SOMETHING TO THEM!!

In all actuality branding and building up your brand is not a short term thing. Its something that successfull businesses do all day everyday. The most beneficial way to scale any company or business is to be able to relate with your customers on a personal level. The more mature and developed your brand identity is, will determine your rate of sale success. So keep growing, maturing, flaunt them brand colors and logos but most of all GET CREATIVE..

Thank you reading please feel free to check out my website Anthony Moon's Creative Services